Flipkart Minutes has entered the premium grocery sector with the launch of a new gourmet product range and its own private label, Pykd. The gourmet selection features specialty items including cheese, artisanal coffee, wood-pressed oils, ghee, ramen, chocolates, kombucha, and boba.
The Pykd brand currently offers snacks such as chips and namkeen, with plans to broaden its product portfolio in the coming months. This strategic expansion is designed to capture higher-value consumer spending as the Indian quick commerce market is forecast to reach between $65 billion and $70 billion by 2030.
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