Instagram has introduced a new wordmark, marking the first update to its branding in a decade. The platform confirmed that the change applies specifically to the text-based logo.
Despite the update to the wordmark, the company stated that the iconic Instagram app logo will remain unchanged. This design adjustment serves as a subtle refresh for the brand's visual identity.
The new wordmark is currently being rolled out across the platform's various interfaces. No further modifications to the company's core branding elements were announced at this time.
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